Project 72X

The Project 72X is a modern take on one of Nissan's most popular trucks, the Datsun 720.

First introduced in fall 1979, the 720 eventually became the first vehicle assembled by Nissan in the United States when it rolled off the line of the then-new Smyrna (Tennessee) Vehicle Assembly Plant in 1983. Known as the "Lil Hustler," it was a bare-bones, affordable truck designed for fun and was advertised as ideal for outdoor enthusiasts.

For the 2022 interpretation, the design team used gray exterior tones and graphics for a sense of modern, cool attitude – a look reinforced by the white-painted steel wheels, a 2.5-inch lift kit and a sport bar behind the cab.

Project Hardbody

Project Hardbody, as the name suggests, pays homage to one of the most iconic Nissan trucks ever, the D21 "Hardbody."

It was the first truck design completed at NDA. Project Hardbody is built on a 2022 Frontier Crew Cab SV 4x4. It features a 3-inch lift kit, classic Hardbody block-style wheels designed and milled at NDA, bed-mounted spare tire carrier and door graphics with '80s-style shadow outlining.

Project Adventure

Project Adventure is the design group's take on the current popular overlanding trend and features a 5-inch lift kit, 34-inch mud terrain tires and a special carbon fiber snorkel designed and crafted by NDA.

A key feature of the Project Adventure is the custom body wrap depicting an atlas of the U.S., which makes the statement, This is a big country, why don't you take your Frontier somewhere?